MediaPost's Mobile Insider blog features a posting today about national news brands providing new ways to get content via mobile.
The blogger makes several comparisons between the online world and the mobile ecosystem, such as the simplicity of mobile sites which makes it a easier for users to focus on one message. This is a big plus for advertisers.
He also talks about how much more he relies on major news brands when he is on his mobile device rather than online where many rely on search engines.
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News Over Wireless helps local TV stations across the country reach mobile users through a variety of platforms while generating revenue from subscriptions and advertising.
