QuickPlay Media's study of their Q1 usage data revealed that mobile television and video continue to grow steadily. News, sports and music were noted as the most popular categories.
“Driving demand from consumers and increased adoption of smartphones has caused the penetration of customers using mobile video on smartphones to be 4 times higher than on a regular device,” said Tina Kaichis, director of marketing communications and channel marketing at QuickPlay, Toronto.
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News Over Wireless provides partners with mobile video capabilities via video channels on Sprint TV and Verizon V CAST, mobile web, iPhone apps and premium applications.
