On September 30, Nielsen shared data showing mobile web usage jumped 34 percent year-over-year when comparing July 2008's 42.5 million visitors with July 2009's 56.9 million. The growth is attributed largely to seniors (67 percent increase!), teens (45 percent increase) and a growing number of women (43 percent increase). In July, women made up 53 percent of the mobile web audience traditionally known to be dominated by males.
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