Mobile will account for 15.2 percent of global online ad spend in 2016, according to Berg Insight. According to the Berg, the total value of the global mobile marketing and advertising market will grow from $3.4 billion in 2010 at a compound annual growth rate of 37 percent to $22.4 billion in 2016.
January 17, 2012
Mobile Marketing Budgets Increasing in 2012
Mobile channels such as advertising (search and display), apps and mobile websites will rake in the most in spend for brands and retailers in 2012, according to MobileMarketer. It points to increasing smartphone penetration as an indicator of mobile's place in the marketing mix.
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