Michael Jackson Doctor Trial App

Fox 11 in Los Angeles promotes their Michael Jackson Doctor Trial App. The app shot up to No. 1 in the paid news apps category in less than 24 hours!

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Time Spent on Mobile Equals That of Print

At the paidContent Advertising conference on September 15, eMarketer CEO Geoff Ramsey shared that time spent on mobile among U.S. adults ranks third at 50 minutes a day, now equaling the combined time spent on magazines and newspapers.

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One in Ten Mobile Users Redeem Coupons

eMarketer estimates that nearly 20 million US adults will redeem a mobile coupon this year, including coupons or codes received via SMS, applications and mobile web browsers; quick response codes for redemption online or offline; and group buying coupons purchased via mobile. By 2013, the number using such coupons will nearly double, and 16.5% of all US adult mobile phone users will redeem a coupon that year. Among smartphone users, penetration is significantly higher.

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