AT&T reports that it saw 15 million Wi-Fi connections during the second quarter 2009 and 26 million in the first half of 2009. That compares to 20 million connections across all of 2008.
In an interesting finding, AT&T said 49 percent of the connections were made by integrated devices or smartphones, a 41 percent increase over the first quarter 2009. This coincides with a new automatic Wi-Fi authentication for iPhone 3.0 devices in June, which tripled Wi-Fi connections.
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July 28, 2009
Sprint to buy Virgin Mobile USA
Sprint Nextel said Tuesday it would buy out Virgin Mobile USA in a deal that values the small wireless carrier at $483 million and pushes Sprint deeper into the low-end prepaid mobile market.
Sprint, which already owns 13.1 percent of Virgin Mobile, will pay a mix of shares and cash to buy the rest of the company from Richard Branson's Virgin Group, South Korea's SK Telecom and public shareholders.
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Sprint, which already owns 13.1 percent of Virgin Mobile, will pay a mix of shares and cash to buy the rest of the company from Richard Branson's Virgin Group, South Korea's SK Telecom and public shareholders.
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Verizon jumps on app store train
Verizon Wireless on Tuesday officially announced plans for its VCast Application Store, a venture that executives painted as complementary to existing app store offerings.
The app store will launch in the fourth quarter, and developers will take home 70 percent of their revenue. At this point, Verizon will not charge for certification and testing of submitted apps, and is promising a 14-day turnaround time, John Stratton, executive vice president and chief marketing officer at Verizon, said during the company's developer conference in San Jose, Calif.
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The app store will launch in the fourth quarter, and developers will take home 70 percent of their revenue. At this point, Verizon will not charge for certification and testing of submitted apps, and is promising a 14-day turnaround time, John Stratton, executive vice president and chief marketing officer at Verizon, said during the company's developer conference in San Jose, Calif.
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July 24, 2009
One-fifth of Americans accessing mobile web each day
Pew Research Center has issued a new study revealing 19 percent of Americans access the mobile web each day, up from 11 percent in December 2007. The study also shows 32 percent have used a mobile device to access the Internet for e-mail, instant messaging or information seeking, a 33 percent increase over late 2007.
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July 15, 2009
IAB's Mobile Buyers Guide
The Interactive Advertising Bureau (IAB) has published a Mobile Buyers Guide that has some great info on how to get your clients to buy mobile ads. The guide includes:
>Recommended planning process
>Overview of the U.S. mobile marketplace
>Inventory types
>Advertising on mobile web (how to get started and info on mobile landing pages)
>Recommended planning process
>Overview of the U.S. mobile marketplace
>Inventory types
>Advertising on mobile web (how to get started and info on mobile landing pages)
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