Verizon Wireless on Tuesday officially announced plans for its VCast Application Store, a venture that executives painted as complementary to existing app store offerings.
The app store will launch in the fourth quarter, and developers will take home 70 percent of their revenue. At this point, Verizon will not charge for certification and testing of submitted apps, and is promising a 14-day turnaround time, John Stratton, executive vice president and chief marketing officer at Verizon, said during the company's developer conference in San Jose, Calif.
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