Nielsen: Teens Viewing 7 Hours of Mobile Video Per Month

In its latest report, Nielsen shared that consumers are viewing an average if 2 hours of mobile video per month with teens viewing 7 hours.

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Local Mobile News of High Interest to Consumers

While we at News Over Wireless are not as "surprised" as the author of the article below, it is quite exciting to learn just how much interest there is in live local news programming on mobile devices.

According to a survey conducted by Magid Media Labs in partnership with the Open Mobile Video Coalition, close to 90 percent of mobile subscribers are interested.

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My Local TV Pop Up Promotion on Sprint TV

Yesterday, the My Local TV video channel was featured in a pop up message to Sprint TV users. All News Over Wireless partners that provide video are included in this video channel.

KARE 11's iPhone App Launches

KARE 11's iPhone App launched on December 8 and has reached No. 7 in the App Store's top free news apps.

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The station is promoting on-air, online and on their social networking sites.

Yahoo predicts 'exponential' growth in mobile advertising

On December 3 at the Reuters Global Media Summit, Yahoo shared their expectations for "exponential" growth in mobile advertising.

"If you just look at the growth rates on mobile, they're incredible, they're extraordinary, but you have to just remember that they're starting with a small base," said Hilary Schneider, executive vice president of Yahoo North America.

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Nielsen: Mobile Web Grows By 34 Percent in July

On September 30, Nielsen shared data showing mobile web usage jumped 34 percent year-over-year when comparing July 2008's 42.5 million visitors with July 2009's 56.9 million. The growth is attributed largely to seniors (67 percent increase!), teens (45 percent increase) and a growing number of women (43 percent increase). In July, women made up 53 percent of the mobile web audience traditionally known to be dominated by males.

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Extra! Extra! WFSB-TV Promotes Mobile!

Check out how WFSB-TV in Hartford, CT promotes mobile.

Paperboy Delivery (.WMV)

Corner Newsboy (.WMV)

So Appy Together

iSmashPhone.com has created the graphic below to illustrate the popularity of apps on the iPhone, iPod touch and Android handsets.



View a larger version here.

eMarketer: Getting to Know the Mobile Population

This eMarketer article is full of useful information about the mobile market. According to the article, mobile web usage continues to grow and is predicted to increase from 73.7 million in 2009 to 134.5 million in 2013.

"The mobile Internet user population in the US is now roughly one-third the size of the wired Internet audience, a gap that will narrow by the early part of the next decade. Smartphones constitute the bridge between the desktop and mobile Web."

WPTV's iPhone App Now Available

WPTV, NewsChannel 5, now has an iPhone app providing viewers with continually updated South Florida area news, traffic, sports and weather - including maps, Live VIPIR 5 HD Radar and 7-day forecasts.



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iPhone Remains Top Device For Mobile Ads

Mobile ad network Millennial Media has released some new data showing that the iPhone continues to be the top device for mobile ads, making up 12.2 percent of mobile ad impressions in July. This is also nearly a 4 percent increase for the iPhone over June.

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When Creepy Goes Right

Here's an article about the creepy Palm Pre ads that have people talking.

Nielsen: Top Mobile Ad Networks

Nielsen as shared that the top five mobile ad networks as far as potential monthly reach are:

1. Millennial Media - 45.6 million monthly unique visitors
2. AOL/Platform-A’s Third Screen Media - 28.6 million unique visitors
3. AdMob - 25.7 million unique visitors
4. Microsoft's MSN Ad Network - 25.4 million unique visitors
5. Jumptap - 23.4 million unique visitors

All of these ad networks claim to have more than 40 percent potential reach of the 55.3 monthly unique mobile web visitors reported by Nielsen for June.

Quattro Wireless and Mojiva were also named as major players.

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News Over Wireless partners with multiple of the top ad networks to ensure that partners receive the highest fill rate possible.

McDonald's Turns to Mobile Marketing

McDonald’s is using mobile to target Hispanics for its McCafe Mocha promotion. Banner ads and SMS are being used to connect with users.

Millennial Media is supporting the campaign by running banner ads directing users to a landing page where they can sign up for SMS reminders about the free McCafe Mochas and local events.

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AT&T Wi-Fi connects with customers

AT&T reports that it saw 15 million Wi-Fi connections during the second quarter 2009 and 26 million in the first half of 2009. That compares to 20 million connections across all of 2008.

In an interesting finding, AT&T said 49 percent of the connections were made by integrated devices or smartphones, a 41 percent increase over the first quarter 2009. This coincides with a new automatic Wi-Fi authentication for iPhone 3.0 devices in June, which tripled Wi-Fi connections.

Read more ...

Sprint to buy Virgin Mobile USA

Sprint Nextel said Tuesday it would buy out Virgin Mobile USA in a deal that values the small wireless carrier at $483 million and pushes Sprint deeper into the low-end prepaid mobile market.

Sprint, which already owns 13.1 percent of Virgin Mobile, will pay a mix of shares and cash to buy the rest of the company from Richard Branson's Virgin Group, South Korea's SK Telecom and public shareholders.

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Verizon jumps on app store train

Verizon Wireless on Tuesday officially announced plans for its VCast Application Store, a venture that executives painted as complementary to existing app store offerings.

The app store will launch in the fourth quarter, and developers will take home 70 percent of their revenue. At this point, Verizon will not charge for certification and testing of submitted apps, and is promising a 14-day turnaround time, John Stratton, executive vice president and chief marketing officer at Verizon, said during the company's developer conference in San Jose, Calif.

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One-fifth of Americans accessing mobile web each day

Pew Research Center has issued a new study revealing 19 percent of Americans access the mobile web each day, up from 11 percent in December 2007. The study also shows 32 percent have used a mobile device to access the Internet for e-mail, instant messaging or information seeking, a 33 percent increase over late 2007.

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IAB's Mobile Buyers Guide

The Interactive Advertising Bureau (IAB) has published a Mobile Buyers Guide that has some great info on how to get your clients to buy mobile ads. The guide includes:

>Recommended planning process
>Overview of the U.S. mobile marketplace
>Inventory types
>Advertising on mobile web (how to get started and info on mobile landing pages)

New iPhone Features + Price Cut = More Consumer Interest

A NOW team member described the Apple Store last weekend in Raleigh, N.C. as "a madhouse." I received word that the Charleston, S.C. store was equally as busy. Consumers were likely taking a glimpse at the new iPhone 3GS and the recently marked-down 3G models.

On June 22, Apple announced that it sold over a million iPhone 3GS models in only three days. Six million had downloaded the new iPhone 3.0 software in the first five days of its release.

New features of the 3GS include:
>Improved speed and performance (up to twice as fast as iPhone 3G)
>Longer battery life
>High-quality 3 megapixel autofocus camera
>Video recording capabilities
>Hands free voice control

The new OS includes new features such as:
>Cut, Copy and Paste
>MMS
>Spotlight™ Search
>Landscape keyboard

NPD Group's latest report shows that the two main reasons consumers have not bought iPhones are "high price" and "lack of interest." Now that there is a $99 iPhone available, the research group believes that this will "significantly expand" the market for Apple. The report also shared that one in five mobile phone owners want to purchase an iPhone but have not. Read more

Hardee's New Multimedia Ad Campaign Includes Mobile

Fast food chain Hardee’s is integrating mobile into its search for names for its new miniature biscuits.

Geo-targeted ads will run across sites and applications targeting males 18–49. Banner ads will also run on on-deck with Boost Mobile plus a variety of social networking, entertainment, sports and lifestyle mobile properties. A mobile web site is also available to support the campaign.

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WISH-TV Now on the iPhone

WISH-TV now offers viewers the latest news and information from Indianapolis and Central Indiana to the iPhone and iPod Touch.

WDTN-TV Promotes New iPhone App

WDTN-TV in Dayton, OH launched their new iPhone App in April 2009.

CBS Atlanta Launches iPhone App, New Mobile Web Site

CBS Atlanta recently announced the launch of its new iPhone App and a "faster, cleaner" mobile web site.

Watch the video

iPhone Users: Older, Watch More Video

In April, Nielsen Mobile estimated that there were 6.4 million active iPhone users in the U.S., up from 2.1 million in the same time in 2008.

The same research indicates that more than half of iPhone users are over 35 years old.


Some other characteristics of iPhone users are listed below.

• 37% watch mobile video.
  
• 45% have household incomes of $100K+.
  
• 98% use data features.
• 88% use the Internet.
  
• 75% download apps.

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Next Hot Trend: Local Mobile Advertising

Today, a MediaPost blog entry focused on a report from The Kelsey Group which forecasts local mobile ad revenue to surpass $3.1 billion by 2013. This is a considerable increase compared to the $160 million earned in 2008. Mobile search is expected to make up $2.3 billion of that total. The report shares that local ad revenue may dip in 2010 before climbing the next year.

According to the report, 54 million use mobile web. That number is expected to reach 95 million by 2013.

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Mobile video market to grow five-fold by 2014

C-Net News reports that mobile video and TV services subscribers are expected to grow to 534 million by 2014. This information comes from a report issued by Pyramid Research. The predicted growth is attributed to increased bandwidth, lower data costs and more advanced handheld devices.

While much of the demand will stem from Europe and Asia, Pyramid estimates that the U.S. will earn $16 billion by 2014 from mobile video.

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WPRI Launches iPhone App

WPRI launched their iPhone App on May 27, and New Media Manager Bruce Morin took to his blog to express his excitement.

Check out his post and some excellent screen captures.

KXAN Austin News Now on the iPhone

On May 26, KXAN Austin News launched their iPhone app featuring the latest news stories, weather radar video, traffic reports and more.

22News Offers iPhone App

On May 4, WWLP-TV launched 22News on the iPhone and iPod Touch. This app provides western Massachusetts and northern New England with LIVE doppler radar and local weather forecasts, as well as the top news, sports and videos.

FOX 12 KPTV iPhone App Goes Live

FOX 12 KPTV launched FOX12 To Go on the iPhone in early May 2009.

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FOX10 TV iPhone App Available

Fox10 TV launched an iPhone app with News Over Wireless in February 2009. The app allowers users to get Mobile, AL area news, sports, traffic and weather on their iPhone or iPod Touch.



Click here to download!

Advertising Increases Across Mobile Platforms

A MediaPost blog post today recapped the the quarterly Mobile Advertising Report by Brightkite and GfK Technology. According to the report, 38 percent of all US mobile phone owners recall seeing mobile ads during Q1, while nearly 60 percent of smartphone users recalled ads.

Mobile web ads were the No. 1 place iPhone users recalled seeing ads. Other smartphone users recalled more ads via SMS.

The blog post shared some demographic insight, too. In Q1, men showed a 10 percent increase in mobile ad awareness compared to Q4 2008. The 18-24 age group's mobile ad awareness also grew during the same time period from 47 percent to 59 percent. Women's awareness remained steady.

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Can Mobile Save News Brands?

MediaPost's Mobile Insider blog features a posting today about national news brands providing new ways to get content via mobile.

The blogger makes several comparisons between the online world and the mobile ecosystem, such as the simplicity of mobile sites which makes it a easier for users to focus on one message. This is a big plus for advertisers.

He also talks about how much more he relies on major news brands when he is on his mobile device rather than online where many rely on search engines.

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News Over Wireless helps local TV stations across the country reach mobile users through a variety of platforms while generating revenue from subscriptions and advertising.

Demand for mobile video grows steadily

QuickPlay Media's study of their Q1 usage data revealed that mobile television and video continue to grow steadily. News, sports and music were noted as the most popular categories.

“Driving demand from consumers and increased adoption of smartphones has caused the penetration of customers using mobile video on smartphones to be 4 times higher than on a regular device,” said Tina Kaichis, director of marketing communications and channel marketing at QuickPlay, Toronto.

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News Over Wireless provides partners with mobile video capabilities via video channels on Sprint TV and Verizon V CAST, mobile web, iPhone apps and premium applications.

iPhone is enabler for mobile advertising

Market research firm Ovum supports that the iPhone is helping mobile advertising grow. An analyst at the firm credits the device's good mobile browsing experience, optimization for rich media and the type of people that own them.

They cited Comscore's recent iPhone application data which suggests that users have higher than average incomes. Fifty-four percent of app users are in households with annual incomes exceeding $75,000. These users also have a higher than average engagement with online media.

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Forrester Research Projects Fast Growth in Mobile Advertising

A recent Forrester Research report shows that mobile is one of the hottest growth areas in the advertising industry. The company projected the growth rate for mobile advertising at 27 percent per year.

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Mobile Ads Predicted to Grow 36 Percent This Year

Interpublic Group's Magna has predicted that mobile ad spent will increase 36 percent this year generating $229 million. The company believes that the iPhone and onslaught of new smart phones are contributing to the strong growth.

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Verizon and Apple Engaging in iPhone Discussion

USA Today reports that Verizon and Apple are discussing the development of a CDMA-based iPhone in 2010. The discussions have been going on for a few months. A deal with Verizon would give Apple access to 80 million customers.

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Apple: 1B apps downloaded

Just before 5PM ET today, Apple reported that the 1 billionth App was downloaded from the App Store.

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News Over Wireless currently has eight iPhone Apps available for download from local TV stations across the country.

3.8M iPhones sold in the last 3 months

On April 21, Apple reported that the company sold 3.8 million iPhones during the past three months resulting in $1.5 billion in revenue. That is a sizable increase compared to Q2 2008's 1.7 million iPhones.

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WRAL-TV, Raleigh announce mobile DTV venture

Mobile Advertising Growing Despite Tough Economic Times

BuzzCity, a provider of global wireless communities and consumer services, recently issued its quarterly Global Mobile Advertising Index. According to the Index, the economy is having "little to no effect on mobile advertisers or user habits."

BuzzCity's mobile advertising network reaches more than 200 countries. It saw mobile web advertising grow by 11 percent over Q4 2008.

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Mobile Advertising Interest Grows

According to an eMarketer article published today, evolving mobile technology is causing marketers to take more interest in mobile advertising. The article credits three main factors driving increased interest:

• Improved Devices like the iPhone.
• Better Networks (3G).
• Richer Content.
  

AdMob: iPhone Accounts for 50 Percent of Mobile Web Traffic

Mobile advertising vendor AdMob released a March 24 report stating that the iPhone accounts for 50 percent of mobile web traffic from U.S. smartphones. This is 40 percent increase in traffic measured against August 2008. Blackberry, Windows Mobile and Palm devices have lost shares to the iPhone.

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Local TV Station Launches Mobile Sweepstakes

A Kansas City CW affiliate, KCWE, will launch a mobile sweepstakes on March 30. Viewers can enter to win tickets to see "The Phantom of the Opera." The campaign is slated to run until April 3.

The station will promote a keyword and short code on air during Oprah and Dr. Phil. Users can also sign up to win online. Read more

News Over Wireless now offers its TV station partners the ability to do sweepstakes such as this as well as mobile news alerts, polling and more.

iPhone and App Store Stats Released by Apple

On March 17, Apple held an event to preview the iPhone 3.0 and shared stats about the device and the App Store.

• 13.7 million iPhones were sold in 2008
• 17 million iPhones have been sold total
• 30 million iPhone OS devices have been sold (includes the iPod Touch)
• 25,000 applications are in the App Store
  
• 800 million downloads have occurred on the App Store
  
• 98 percent of App Store submissions were approved within a week after submission

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comScore: 22.4 Million Access Mobile News Daily

A comScore report issued today reveals the number of people turning to their mobile devices for news and information doubled between January 2008 and January 2009. This behavior is becoming a daily ritual for 35 percent of people based on January 2009 data.

The study also shows that half of males ages 18 to 34 consumed mobile news and information.

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Mobile Advertising Becoming Essential

Nielsen recently shared trends in mobile at the digiday: Mobile conference including mobile web, the iPhone and mobile advertising.

According to Nielsen, there are:

• 145 million mobile media consumers
• 127 million using SMS
• 70 million downloading mobile content
• 48 million using mobile web
  
• 12 million using mobile video

“Advertisers want audiences, and we’ve already arrived at very real, substantive audiences on mobile,” said Julia Resnick, vice president of mobile media solutions for Nielsen, New York. “It’s snowballing in terms of adoption and usage.”

This article is full of useful information.

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Mobile Banking Trend Continues with Fifth Third Bank

As noted in a previous post, mobile banking is picking up steam. Today, I read that Fifth Third Bank has launched a mobile site to enable customers to check account balances and pending-and-posted transactions. Users can also transfer funds and find Fifth Third ATMs and branch locations. The bank is also offering SMS alerts, targeting a younger generation, that provide insight into balances and statements.

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Mobile Advertising: Nissan and Infiniti Going Mobile

Nissan and Infiniti have launched mobile web sites enabling users to view car information, pictures, request quotes and locate dealers. These are recent examples of automakers adding mobile to their advertising mix.

Michael Bayle, Yahoo’s Connected Life senior director, recently told mocoNews that he believes automotive is the leading sector participating in mobile display advertising.

“We have probably worked with every auto manufacturer in 2008, and many times they re-upped their budgets," said Bayle. "Companies, like Jaguar, have been on record saying that 10 percent of their digital budget is in mobile and it’s only increasing between 2008 and 2009."

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Nielsen: Mobile Video Usage Continues to Grow

Nielsen's latest A2/M2 Three Screen Report reveals that mobile video usage continues to grow as does TV and and Internet video viewership. Those who use mobile video reportedly watch close to 4 hours per month on mobile phones and other devices.

This Q4 2008 data shows viewership saw a 9 percent increase to 11 million Americans versus Q3 and is attributed to the amount of mobile content available and growing popularity in mobile video as a viewing option. The time users spent watching mobile video increased by 2 percent over Q3.

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iPhone Generates 66.61 Percent of Mobile Web Traffic

iPhone users are taking to the mobile web. A recent study by NetApplications reveals that 66.61 percent of mobile web traffic comes from the iPhone. Another interesting point from this study - mobile web browsing overall also increased between January and February 2009. Read more

Mobile Banking Gains Popularity

ABI Research reports that mobile banking grew from 400,000 users in 2007 to 3.1 million in 2008.

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Mobile Offers Opportunities for Local Advertisers

I read another article today on the report I posted about yesterday issued by The Kelsey Group surrounding mobile ad revenue. This article highlighted the opportunity for local advertisers.

"It's closer to the point of purchase in the store, it opens up opportunities to data feeds, product price, and the ability to do shopping and not having to do all the planning before you leave the house," said Michael Boland, The Kelsey Group's senior analyst and program director.

NOW partners using mobile web sites are already out selling locally to a variety of clients in industries such as retail, automotive and real estate.

Mobile Advertising Could Reach $3.1 Billion in 2013

U.S. mobile ad revenue is predicted to grow from $160 million in 2008 to $3.1 billion in 2013 according to The Kelsey Group.

$1.3 billion of the forecast is attributed to mobile local search advertising (when people look for local info and content from their handsets).

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Nielsen: 11 million Americans watched wireless video in Q4

Nielsen reports 11 million Americans viewed wireless video during Q4 2008, an increase of 9 percent from Q3. Video users spent an average of three hours and 42 minutes watching mobile TV per month which is a 2 percent increase compared to the previous quarter.

News Over Wireless (NOW) and its media partners currently offer mobile video to consumers through various channels.

• Mobile web sites
• Subscription applications (on-deck with major carriers)
  
• Video channels (Verizon V CAST and Sprint TV)
• iPhone apps
  

NOW also helps partners monetize mobile video by enabling pre-roll video opportunities.

Read more about Nielsen's findings

Convenience Driving Marriott Mobile's Usage Up

Hotel chain Marriott has experienced success with their mobile site, generating $2 million in gross revenue in just five months! One in four visitors to the mobile site book a room, resulting in a conversion rate that surpasses their web site. Read more

Mobile Ad Usage High Among iPhone Users

This article shares some recent data on the behavior of iPhone users. Some interesting points include:

• One in two iPhone users who recalled seeing a mobile ad said they responded in some way.
• iPhone users are more than 2x as likely as non-iPhone users to browse the mobile web.
• Mobile web ads are the 2nd most recalled type of ads by iPhone users. SMS ranks 1st.
• Mobile ad spend is expected to rise by nearly 40% in 2009.
  

Integrating Mobile into Marketing Campaigns

Many marketing experts have discussed the benefits of integrating mobile into marketing campaigns rather than marketing mobile as a standalone.

An article I read today strongly supported this thought by explaining that mobile is primarily pull media (items have to be requested by the user) and combining it with traditional push media (info is automatically sent to the user) will allow mobile to "work its magic."

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T-Mobile Ad Inspires Flash Mob in UK

T-Mobile is running an ad in the UK featuring 350 dancers performing spontaneously in the middle of Liverpool Street train station in London. A group of Facebook members was formed and they were inspired to reenact the ad. Over 1,200 people showed up! Read more

Original ad:


Recreation:

iPhone Rumors on the Rise

The iPhone is generating more buzz as the media speculates on the release of a $99 iPhone in 2009. This MSNBC article suggests that a new iPhone with less features will be released this summer. An upgraded iPhone 3G is also anticipated.

Another article I read also suggested that a cheaper iPhone could be on the way along with a lower-cost model targeting India and China as well as a 32G version available in multiple colors.

Mobile Video Growth Continues

MediaWeek published an article about the growing popularity of mobile video, including long-form videos. Data from Nielsen suggests that many watching mobile videos are actually watching their favorite TV shows on their handsets. This breaks from the idea that users prefer short video clips; however, NBC and CBS both "chapter" long-form videos to make for a better user experience.

Google's Latitude Released

Google has launched a new mobile app named Latitude that works with Google Maps and allows users to track the approximate locations of friends.

Google is well aware of privacy concerns, so they have made it an opt-in app. There are also some other security features such as the ability to customize the level of detail each friend is able to see on your exact location.

I read an article on MediaPost that discusses how this could impact mobile advertising even though this is not mentioned at all in Google's press release. The technology used could easy play into location-based mobile advertising, which is incredibly desirable for advertisers.

It is currently only available on Blackberry, S60 and Windows Mobile, with Android and iPhone coming soon. It can also be used on your computer.

1-800-Flowers Adds the iPhone to Media Mix

In hopes of capitalizing on Valentine's Day, this florist now has an app in the App Store. Users can send flowers and other gifts via the app. Read more.

Arizona Bank Offers Mobile Access

Arizona State Credit Union now offers customers a mobile banking site with the same functionality as their Internet site.

Some cool features for users include:

• Access to account details
• Text message alerts with account balance and transaction history

Hits and Misses of Superbowl XLIII

Many in the mobile industry are voicing their opinions on mobile's role (or lack thereof) in Superbowl XLIII. MobileMarketingProfits.com posted a great video summary of what worked, what didn't and some missed opportunities for mobile marketing.

NFL Uses SMS Service For Stadium Security

Fans at Super Bowl XLIII used text messaging to report disorderly conduct in Raymond James Stadium yesterday. They were able to send messages directly to the security command center. The service is being used by other professional leagues and universities.

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Jiffy Lube Participates in Local Mobile Coupon Campaign

KCCQ, an Ames, IA radio station, and Jiffy Lube worked together on a mobile couponing campaign to drive sales, increase measurability and start a two-way dialogue with listeners.

The radio station promoted a contest on-air, and listeners that entered received coupons via text message for discounts on Jiffy Lube services. The results were great, bringing Jiffy Lube 50 percent new households. They also extended the campaign.

Learn more

Eight Mobile Technologies to Watch

On January 28, Gartner released a report revealing eight mobile technologies to watch in 2009 and 2010.

• Bluetooth 3.0
• Mobile User Interfaces (UIs)
• Location Sensing
• 802.11n
• Display Technologies
• Mobile Web and Widgets
• Cellular Broadband
• Near Field Communication (NFC)

Learn more

Budweiser Sponsors Florida Newspaper's Mobile Site

As Super Bowl XLIII festivities kick off in Tampa Bay, The St. Petersburg Times and its TampaBay.com site have launched a mobile web site.

On February 1, Florida's largest newspaper will launch a mobile ad campaign featuring Anheuser-Busch’s Budweiser beer brand tied to the event.

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Automakers should use mobile to target millennials

A recent study by Microsoft shows that millennials (young adults born 1980 to 1990) prefer high-tech channels such as mobile when car shopping.

“The mobile channel is well-suited to engage millennial consumers because they have been marinating in these sorts of technologies since birth,” said Ted Ladd, senior public relations manager, U.S. commercial industries, Microsoft Corp. “Millennials favor mobility in general, both in terms of workplace expectations and in terms of how they consume information.”

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Talk Politics Blog: TV news and more on your iPhone

The UNC-CH School of Journalism's Talk Politics blog today featured a post contemplating the future of news consumption with the release of news apps for the iPhone. WRAL's new iPhone app is mentioned.

Retail giant H&M runs mobile marketing campaign in Sweden

Clothing company H&M has launched a campaign including SMS coupons, mobile banner ads placed on major carrier portals and media sites, and a mobile site with click-through slideshows and animated GIF images of the retailer’s latest garments.

Read the article

WRAL Gains Traction With iPhone Users

WRAL-TV has done a great job of promoting their new iPhone app both on air and online. This, along with the major news events of the week (Inauguration and snow) resulted in their app being listed as No. 9 in the App Store among free news apps.

Check out this Broadcasting & Cable story highlighting the app's entrance into the Top 10.

WRAL iPhone App Reaches Top 10

WRAL has taken the App Store's news category by storm -- passing hundreds of other news applications to seize the No. 10 slot among free news apps in just three weeks.

Learn more about the NOW iPhone app.

Jack in the Box launches mobile coupon campaign

Fast food franchise Jack in the Box launches a mobile coupon campaign in six states.

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Mobile Continues Momentum In 2009 With Inauguration; Potential To Be A “Wireless Woodstock”

This mocoNews.net article gives a good overview of some ways people will have access to content via mobile devices on Inauguration Day.

Super Bowl advertisers compete for free mobile ads

Blumo, a mobile marketing agency, will select one Super Bowl advertiser to receive a free mobile marketing campaign.

"Our strategy is to use this as a catalyst to get big brands to think about mobile more seriously, and it's a way to draw attention to the surprising lack of a mobile component in many of these TV ads," said Sean Bartlett, vice president of sales and marketing.

Read more

NOW Introduces First Local TV iPhone App

Media Week announces our new iPhone app.

WRAL content now available through iPhone app

Watch the WRAL's Brian Shrader demo the new iPhone app designed by News Over Wireless.