Nielsen: Mobile Web Grows By 34 Percent in July

On September 30, Nielsen shared data showing mobile web usage jumped 34 percent year-over-year when comparing July 2008's 42.5 million visitors with July 2009's 56.9 million. The growth is attributed largely to seniors (67 percent increase!), teens (45 percent increase) and a growing number of women (43 percent increase). In July, women made up 53 percent of the mobile web audience traditionally known to be dominated by males.

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Extra! Extra! WFSB-TV Promotes Mobile!

Check out how WFSB-TV in Hartford, CT promotes mobile.

Paperboy Delivery (.WMV)

Corner Newsboy (.WMV)

So Appy Together

iSmashPhone.com has created the graphic below to illustrate the popularity of apps on the iPhone, iPod touch and Android handsets.



View a larger version here.

eMarketer: Getting to Know the Mobile Population

This eMarketer article is full of useful information about the mobile market. According to the article, mobile web usage continues to grow and is predicted to increase from 73.7 million in 2009 to 134.5 million in 2013.

"The mobile Internet user population in the US is now roughly one-third the size of the wired Internet audience, a gap that will narrow by the early part of the next decade. Smartphones constitute the bridge between the desktop and mobile Web."

WPTV's iPhone App Now Available

WPTV, NewsChannel 5, now has an iPhone app providing viewers with continually updated South Florida area news, traffic, sports and weather - including maps, Live VIPIR 5 HD Radar and 7-day forecasts.



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iPhone Remains Top Device For Mobile Ads

Mobile ad network Millennial Media has released some new data showing that the iPhone continues to be the top device for mobile ads, making up 12.2 percent of mobile ad impressions in July. This is also nearly a 4 percent increase for the iPhone over June.

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CBS8 Launches iPhone App

KFMB-TV has launched their iPhone App.