July 30, 2010

Mobile Web Traffic Grows During the Summer

Mobile Web browsing has defied traditional Internet traffic trends by increasing this summer rather than dropping off. The onset of summer tends to mark a decline in Web traffic as consumers spend less time at their desktops and more time on vacation and leisure; however, the mobile medium is not experiencing similar traffic slumps, attributable to the convenience of mobile web browsing, the growth of the mobile sector and the increasing prominence of data plans.

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July 23, 2010

Mobile Browser Usage Peaks in the Evening

Opera reported that in May, the most popular time to browse the web is between 8 PM and midnight. In the UK people are as likely to be browsing the net from 8 AM to noon as they are from 8 PM to midnight. The USA has the most people browsing the web between midnight and 4 AM.

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Pew: 59 Percent of Adults Access Web Wirelessly on Laptop, Phone

Six in 10 Americans now go online wirelessly using their mobile phones or a laptop with a wireless Internet connection, according to a July 7 report from the Pew Internet & American Life Project.

Of the 2,252 American adults surveyed by Pew in May, about 47 percent of them connect to the Web via Wi-Fi or a mobile broadband card on their laptops, up from 39 percent in April 2009. Another 40 percent use the Internet, e-mail, or instant messaging on their mobile phones, up from 32 percent last year. Altogether, that's 59 percent of adults who access the Web from a laptop or cell phone, up from 51 percent.

"The growing functionality of mobile phones makes them ever-more powerful devices for on-the-go communications and computing," report author Aaron Smith, a research specialist at Pew, said in a statement. "Cell phones have become for many owners an all-purpose chat-text-gaming-photo-sharing media hub that is an essential utility for work and a really fancy toy for fun."

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Amazon’s mobile milestone is a signal to other retailers, experts say

In the last twelve months, customers worldwide purchased more than $1 billion of products from Amazon using its m-commerce site, mobile app, text message selling program or Kindle e-reader. The number also includes sales of the Kindle hardware itself, not necessarily purchased through a mobile device.

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News Over Wireless Rolls Out Yahoo! TV Widget

BroadcastEngineering published a story on our Yahoo! TV Widget in partnership with WRAL-TV.

Consumers with Internet-connected TVs powered by the Yahoo! Widget Engine can access local news, weather, sports and more directly from the station.

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AT&T mobile data revenues grow to $4.4 billion in Q2

AT&T reported second quarter earnings increased 26 percent, galvanized by growing wireless data usage and continued consumer interest in Apple's iPhone. AT&T's net income rose to $4.02 billion in Q2, up from $3.2 billion a year ago; consolidated revenues totaled $30.8 billion, up 0.6 percent over the year-earlier quarter, heralding the operator's second consecutive quarter with a year-over-year revenue increase.

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Verizon Wireless data revenues jump 23.8 percent in Q2

Verizon Wireless increased total revenues 3.4 percent year-over-year, buoyed by 5.2 percent growth in service revenues and a 23.8 percent jump in data revenues.

It added 1.4 million total net customers during the quarter and now boasts 92.1 million total subscribers. With other segments such as ereaders, the total number of wireless connections surged to 99.7 million.

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July 22, 2010

Survey: Consumers prefer mobile advertisements

The Global E-mail Attitudes survey of 13,000 consumers in 13 countries found that most people are receptive to marketing e-mails sent to their cell phones.

In fact, 58 percent made a purchase after reading one of these not-so-junk e-mails. And one in seven U.S. consumers purchased after reading a promotional text message.

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July 21, 2010

Borrell Associates: Local Mobile Advertising Conference

News Over Wireless is sponsoring this event September 27-29 in Dallas.



Are you attending?

Mobile Advertisers Prepare for Back-To-School

According to Microsoft, advertisers are showing great interest in behavioral and custom database targeting. The company also said that its mobile advertising inventory increased dramatically from last year’s back-to-school period.

"Brands are getting serious about how they approach mobile," said Erin Wilson, specialist sales executive at Microsoft Mobile Advertising, New York. "We are no longer in a test phase and budgets are getting even more serious."

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Forecast: App store downloads to top 25 billion by 2015 Read more: Forecast: App Store Downloads to Top 25 B by 2015

The annual number of consumer-oriented application downloads from dedicated app stores is expected to increase from fewer than 2.6 billion in 2009 to more than 25 billion in 2015, according to a new forecast issued by Juniper Forecast.

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Juniper Forecast: Mobile App Downloads To Reach 25B By 2015

A new report published by Juniper Research suggests mobile app downloads will surpass 25 billion by 2015, up from just 2.6B in 2009.

The transition to an app-centric environment has also benefited more established storefronts such as GetJar, which passed 1B downloads earlier this month.

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