A MediaPost blog post today recapped the the quarterly Mobile Advertising Report by Brightkite and GfK Technology. According to the report, 38 percent of all US mobile phone owners recall seeing mobile ads during Q1, while nearly 60 percent of smartphone users recalled ads.
Mobile web ads were the No. 1 place iPhone users recalled seeing ads. Other smartphone users recalled more ads via SMS.
The blog post shared some demographic insight, too. In Q1, men showed a 10 percent increase in mobile ad awareness compared to Q4 2008. The 18-24 age group's mobile ad awareness also grew during the same time period from 47 percent to 59 percent. Women's awareness remained steady.
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