January 9, 2009

Super Bowl advertisers compete for free mobile ads

Blumo, a mobile marketing agency, will select one Super Bowl advertiser to receive a free mobile marketing campaign.

"Our strategy is to use this as a catalyst to get big brands to think about mobile more seriously, and it's a way to draw attention to the surprising lack of a mobile component in many of these TV ads," said Sean Bartlett, vice president of sales and marketing.

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