KCCQ, an Ames, IA radio station, and Jiffy Lube worked together on a mobile couponing campaign to drive sales, increase measurability and start a two-way dialogue with listeners.
The radio station promoted a contest on-air, and listeners that entered received coupons via text message for discounts on Jiffy Lube services. The results were great, bringing Jiffy Lube 50 percent new households. They also extended the campaign.
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