A recent study by Microsoft shows that millennials (young adults born 1980 to 1990) prefer high-tech channels such as mobile when car shopping.
“The mobile channel is well-suited to engage millennial consumers because they have been marinating in these sorts of technologies since birth,” said Ted Ladd, senior public relations manager, U.S. commercial industries, Microsoft Corp. “Millennials favor mobility in general, both in terms of workplace expectations and in terms of how they consume information.”
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