August 27, 2010

Opera: Women Now 35 Percent of U.S. Mobile Web Users

The percentage of women accessing the web has increased 575 percent over the last two years, compared to 233 percent growth among men, according to browser development firm Opera Software's latest State of the Mobile Web Report.

Women now make up 23 percent of mobile web users worldwide, increasing from 12 percent in mid-2008; South Africa boasts the largest segment of female mobile web users at 43.5 percent (up from 24.7 percent two years earlier), followed by the U.S. (35.6 percent, up from 19.4 percent).

From a global perspective, consumers between the ages of 18 and 27 represent the largest segment of Opera Mini browser users, although 26 percent of users in the U.S. are 38 or older.

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