August 31, 2010

Android Users Click Ads 81% More Frequently Than iPhone Users

Android seems to be in the spotlight more than ever these days, surpassing Apple in activations, mobile Web browsing and other important categories. According to new data from Chitika, Android now beats the iPhone on yet another vital front — mobile advertising CTR.

In a break down of iOS vs. Android mobile-ad click rates provided by Chitika, Android users clicked on ads 81 percent more frequently than iPhone users, signaling an important milestone as Google and Apple continue to battle on the mobile advertising front.

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