Market research firm Ovum supports that the iPhone is helping mobile advertising grow. An analyst at the firm credits the device's good mobile browsing experience, optimization for rich media and the type of people that own them.
They cited Comscore's recent iPhone application data which suggests that users have higher than average incomes. Fifty-four percent of app users are in households with annual incomes exceeding $75,000. These users also have a higher than average engagement with online media.
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