Michael Bayle, Yahoo’s Connected Life senior director, recently told mocoNews that he believes automotive is the leading sector participating in mobile display advertising.
“We have probably worked with every auto manufacturer in 2008, and many times they re-upped their budgets," said Bayle. "Companies, like Jaguar, have been on record saying that 10 percent of their digital budget is in mobile and it’s only increasing between 2008 and 2009."
