A Kansas City CW affiliate, KCWE, will launch a mobile sweepstakes on March 30. Viewers can enter to win tickets to see "The Phantom of the Opera." The campaign is slated to run until April 3.
The station will promote a keyword and short code on air during Oprah and Dr. Phil. Users can also sign up to win online. Read moreNews Over Wireless now offers its TV station partners the ability to do sweepstakes such as this as well as mobile news alerts, polling and more.
