April 30, 2010

Tim Reynolds: 7 Ways To Grow Station Web Revenue

Tim Reynolds, director of interactive media for Meredith Local Media Group, shared seven ways that stations can grow web revenue. Mobile made this list:

Mobile and Apps: Mobile sponsorships are starting to sell. Right now it's a simple banner ad on the mobile device leading to a sponsor mobile splash page. The "click to call" feature of the page makes it attractive to roadside assistance, lawyers, restaurants and anyone who wants to be top of mind with the mobile user. As phones get even smarter, location-based services will be the next big thing in the mobile arena.
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News Over Wireless is Meredith's mobile partner for local TV stations.