April 14, 2010

Borrell: Local Mobile Ad Spend to Double This Year

According to a Borrell Associates forecast, local mobile spending will double in 2010 as it begins a similar 5-year boom.

"If this were a drag race, the pacer car just exited the track and everyone's hitting the gas," said CEO Gordon Borrell. "With mobile devices already in the hands of 80% of consumers and devices suddenly becoming more graphical and useful, local mobile marketing appears to be on a very fast jag."

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