February 24, 2010

Nielsen: 2010 Industry Fact Sheet

Here are some points on mobile from Nielsen's media industry fact sheet:

> U.S. mobile phone users 13 and older top 223 million;

> Number of mobile Web users is up to 60.7 million (up 33 percent from 2008);

> Smartphones account for 18 percent of mobile devices (up from 13 percent in 2008);

> Eight percent of mobile device owners streamed audio via mobile phones, while 7 percent viewed video; and

> Twenty-five percent of mobile devices sold in Q3 2009 were smartphones; that's estimated to grow to 40 or 50 percent in 2010.

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