Mobile Advertising: Animated Ads

In a recent study conducted by Quattro Wireless, animated ads were named the fastest-growing and most-effective mobile ad format. These ads give brands the chance to share their message without requiring a click.

Animated ads (sequential GIFs) generate a 63-point performance lift (measured in click-throughs) over standard banner ads and are over twice as effective as standard text ads, according to Quattro.

NOW partners can sell local ads, including animated GIF banners as long as they meet the Mobile Marketing Associations latest ad standards.

XL Image Banner = <7.5 KB file size

Large Image Banner = <4.5 file size

Medium Image Banner = <3 KB file size

Small Image Banner = <1.5 file size



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