February 18, 2010

Bango: Mobile Web Traffic Surging Worldwide

Mobile technology company Bango produced an annual mobile usage study providing some key findings about global mobile web usage.

>Key categories for mobile browsing are news, sports and general media sites (including newspapers), mobile content downloads, social networking and retail sites.

>Users visited mobile web sites in December 2009 six times more often than the same month a year earlier.

>The average time on site = 3 minutes, 21 seconds, averaged across user visits to all sites, compared with just over 1 minute, 30 seconds in 2008.

>The average number of pages viewed per visit = five pages, up from just over two pages per visit a year ago.

>Smartphones are driving the highest usage of the mobile web, with BlackBerry accounting for over 17 percent of the mobile devices recorded across sites. The number of visits by BlackBerry users also exceeds any other device.

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