According to Mashable, connected TV is a key digital trend for 2012. GFK Market Analysis, Piper Jaffray, and DeutscheBank, project that 35 million smart TVs will be in consumer households around the globe by the end of 2011, and 65% of TVs sold in 2012 will be connect-capable.
Xbox has added live TV channels, and it is anticipated that Apple will launch a television within the next year and a half. YouTube is also investing millions in web-only programming that will be available on connected TVs.
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December 21, 2011
Apps Provide Useful Second-Screen Supplement to TV
More people now watch TV while simultaneously using second screens like tablets, laptops and smartphones. A recent Nielson study showed 70 percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television.
Millennial: Kindle Fire Monthly Ad Impressions in the Hundreds of Millions
Momentum appears to be building for Amazon’s Kindle Fire. According to mobile ad network Millennial Media’s Mobile Mix report for November, ad impressions on the Kindle Fire have grown 19 percent each day since its launch in mid-November.
“We’re not just seeing millions of impressions, we’re seeing a monthly run rate of hundreds of millions of impressions,” Millennial Media said.
The company said the Kindle Fire’s growth has slightly outpaced that of the original iPad in early 2010, although it acknowledged that the $199 Fire is not only cheaper than the first iPad, but it also launched to a more mature tablet market.
Last week, Amazon said that for three straight weeks, customers purchased “well over 1 million Kindle devices per week.”
Gene Munster, an analyst for Piper Jaffray, said the number, which includes sales of both traditional Kindles and the new Kindle Fire, suggests that Amazon in on track to sell 10-12 million Kindle devices in the December quarter, instead of his initial estimate of 9 million (4 million Fires and 5 million traditional Kindles).
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“We’re not just seeing millions of impressions, we’re seeing a monthly run rate of hundreds of millions of impressions,” Millennial Media said.
The company said the Kindle Fire’s growth has slightly outpaced that of the original iPad in early 2010, although it acknowledged that the $199 Fire is not only cheaper than the first iPad, but it also launched to a more mature tablet market.
Last week, Amazon said that for three straight weeks, customers purchased “well over 1 million Kindle devices per week.”
Gene Munster, an analyst for Piper Jaffray, said the number, which includes sales of both traditional Kindles and the new Kindle Fire, suggests that Amazon in on track to sell 10-12 million Kindle devices in the December quarter, instead of his initial estimate of 9 million (4 million Fires and 5 million traditional Kindles).
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December 16, 2011
2011 WOW Award Winner Announced
At yesterday's annual employee appreciation luncheon, News Over Wireless (NOW) honored Support Manager Sakina Smith for all of her outstanding efforts in 2011. Congrats to Sakina on being the recipient of the 2011 WOW Award!
Mobile Video Continues Growth Pattern
In a December 8 eMarketer article "Online Video Viewing Passes 50% of Total US Population", mobile video usage was highlighted. eMarketer shares that mobile video adoption is poised to continue on a steep upward path for at least the next four years due to smartphone adoption, competition among operating systems and the continuity of content across devices.
“As tablets attract a larger share of video viewing, smartphones are benefiting because most tablet users also own smartphones and typically have the same apps on both devices,” said Paul Verna, eMarketer senior analyst. “With more video content flowing to these apps, users are choosing their preferred screen at any given time. Often this means toggling between tablets and smartphones, or between laptops and any number of entertainment devices.”
In 2011, US smartphone viewers represent 90 percent of the mobile video population, according to eMarketer estimates. By 2015, this percentage will rise to 98.5 percent.
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“As tablets attract a larger share of video viewing, smartphones are benefiting because most tablet users also own smartphones and typically have the same apps on both devices,” said Paul Verna, eMarketer senior analyst. “With more video content flowing to these apps, users are choosing their preferred screen at any given time. Often this means toggling between tablets and smartphones, or between laptops and any number of entertainment devices.”
In 2011, US smartphone viewers represent 90 percent of the mobile video population, according to eMarketer estimates. By 2015, this percentage will rise to 98.5 percent.
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Nielsen: Key Findings from the State of Mobile Q3 2011 Report
Nielsen's State of the Media: The Mobile Media Report shares a number of key findings, including:
>62 percent of smartphone users have downloaded apps on their devices.
>28.6 percent of the U.S. smartphone market is made up of Apple manufactured devices.
>44 percent of the U.S. smartphone market is running devices that use the Android operating system.
>83 percent of all smartphone app downloaders use Android or Apple iOS smartphone devices and they mostly discover apps by searching the top app stores and relying on recommendations.
>49 percent of mobile consumers say they frequently use smartphones while they shop.
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>62 percent of smartphone users have downloaded apps on their devices.
>28.6 percent of the U.S. smartphone market is made up of Apple manufactured devices.
>44 percent of the U.S. smartphone market is running devices that use the Android operating system.
>83 percent of all smartphone app downloaders use Android or Apple iOS smartphone devices and they mostly discover apps by searching the top app stores and relying on recommendations.
>49 percent of mobile consumers say they frequently use smartphones while they shop.
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Mobile Reach: Smartphone Penetration Hits 44%
Nielsen reported Thursday that U.S. mobile subscribers with smartphones has reached 44 percent, led by adoption among those ages 18 to 34.
That is more than double the 18 percent of two years ago and on track to meet Nielsen’s projection that half of American mobile users will have smartphones by the end of 2011. (comScore estimates U.S. smartphone penetration somewhat lower, at 38.5% as of the end of October.)
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That is more than double the 18 percent of two years ago and on track to meet Nielsen’s projection that half of American mobile users will have smartphones by the end of 2011. (comScore estimates U.S. smartphone penetration somewhat lower, at 38.5% as of the end of October.)
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