Nielsen's State of the Media: The Mobile Media Report shares a number of key findings, including:
>62 percent of smartphone users have downloaded apps on their devices.
>28.6 percent of the U.S. smartphone market is made up of Apple manufactured devices.
>44 percent of the U.S. smartphone market is running devices that use the Android operating system.
>83 percent of all smartphone app downloaders use Android or Apple iOS smartphone devices and they mostly discover apps by searching the top app stores and relying on recommendations.
>49 percent of mobile consumers say they frequently use smartphones while they shop.