In a December 8 eMarketer article "Online Video Viewing Passes 50% of Total US Population", mobile video usage was highlighted. eMarketer shares that mobile video adoption is poised to continue on a steep upward path for at least the next four years due to smartphone adoption, competition among operating systems and the continuity of content across devices.
“As tablets attract a larger share of video viewing, smartphones are benefiting because most tablet users also own smartphones and typically have the same apps on both devices,” said Paul Verna, eMarketer senior analyst. “With more video content flowing to these apps, users are choosing their preferred screen at any given time. Often this means toggling between tablets and smartphones, or between laptops and any number of entertainment devices.”
In 2011, US smartphone viewers represent 90 percent of the mobile video population, according to eMarketer estimates. By 2015, this percentage will rise to 98.5 percent.