According to an ABI research forecast, spending on mobile advertising is expected to boom over the next five years.
The amount spent on mobile advertising in 2010 was just $2 billion and by 2012 this figure, according to ABI, would be more than $7 billion. By 2016, the figure is expected to touch $24 billion only on mobile advertising. This is significant because currently, this figure relates to the amount spent on all forms of online advertising put together.
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