October 21, 2010

Nielsen: Most iPad owners downloading premium apps

Sixty-three percent of iPad owners have downloaded premium applications to the tablet device, according to a new consumer survey published by market research firm Nielsen.

Games top all paid iPad download categories, acquired by 62 percent of all premium app consumers--books follow at 54 percent, trailed by music (50 percent), shopping (45 percent) and news (also 45 percent). Nielsen adds that 5 percent of iPad owners download only free apps, and 32 percent have yet to download any applications at all.


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