October 6, 2010

comScore: Smartphone Subscribers Now Comprise Majority of Mobile Browser and App Users in U.S.

comScore has released a study showing that the number of smartphone users accessing mobile content through browsers and applications now surpasses that of non-smartphone users.

In the 3 month average ending August 2010, smartphone subscribers made up 60 percent of those who used a downloaded application and 55 percent of those who used a browser. The study also described the demographic profile and top content categories for smartphone subscribers accessing applications and browsers.

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