According to Mobile Marketer, brands are going all in to ramp up their multichannel marketing strategy in preparation for the upcoming holiday season.
The article highlighted mobile's ability to make traditional media campaigns actionable and measurable via SMS and mobile bar codes. SMS, mobile web and apps can be used to get the word out about holiday sales, while brands can turn to mobile advertising to achieve sales goals.
"I suspect when we all look back--and we will--to try to understand when mobile moved from interesting to nice-to-have to the heart of an all-channel brand program, it will be Christmas 2010 we all nod knowingly and nostalgically about," said Thom Kennon, New York-based vice president of strategy at Wunderman, part of WPP's Young & Rubicam Brands.
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