Extra! Extra! WFSB-TV Promotes Mobile!

Check out how WFSB-TV in Hartford, CT promotes mobile.

Paperboy Delivery (.WMV)

Corner Newsboy (.WMV)

So Appy Together

iSmashPhone.com has created the graphic below to illustrate the popularity of apps on the iPhone, iPod touch and Android handsets.



View a larger version here.

eMarketer: Getting to Know the Mobile Population

This eMarketer article is full of useful information about the mobile market. According to the article, mobile web usage continues to grow and is predicted to increase from 73.7 million in 2009 to 134.5 million in 2013.

"The mobile Internet user population in the US is now roughly one-third the size of the wired Internet audience, a gap that will narrow by the early part of the next decade. Smartphones constitute the bridge between the desktop and mobile Web."

WPTV's iPhone App Now Available

WPTV, NewsChannel 5, now has an iPhone app providing viewers with continually updated South Florida area news, traffic, sports and weather - including maps, Live VIPIR 5 HD Radar and 7-day forecasts.



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iPhone Remains Top Device For Mobile Ads

Mobile ad network Millennial Media has released some new data showing that the iPhone continues to be the top device for mobile ads, making up 12.2 percent of mobile ad impressions in July. This is also nearly a 4 percent increase for the iPhone over June.

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When Creepy Goes Right

Here's an article about the creepy Palm Pre ads that have people talking.

Nielsen: Top Mobile Ad Networks

Nielsen as shared that the top five mobile ad networks as far as potential monthly reach are:

1. Millennial Media - 45.6 million monthly unique visitors
2. AOL/Platform-A’s Third Screen Media - 28.6 million unique visitors
3. AdMob - 25.7 million unique visitors
4. Microsoft's MSN Ad Network - 25.4 million unique visitors
5. Jumptap - 23.4 million unique visitors

All of these ad networks claim to have more than 40 percent potential reach of the 55.3 monthly unique mobile web visitors reported by Nielsen for June.

Quattro Wireless and Mojiva were also named as major players.

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News Over Wireless partners with multiple of the top ad networks to ensure that partners receive the highest fill rate possible.