August 6, 2009

Nielsen: Top Mobile Ad Networks

Nielsen as shared that the top five mobile ad networks as far as potential monthly reach are:

1. Millennial Media - 45.6 million monthly unique visitors
2. AOL/Platform-A’s Third Screen Media - 28.6 million unique visitors
3. AdMob - 25.7 million unique visitors
4. Microsoft's MSN Ad Network - 25.4 million unique visitors
5. Jumptap - 23.4 million unique visitors

All of these ad networks claim to have more than 40 percent potential reach of the 55.3 monthly unique mobile web visitors reported by Nielsen for June.

Quattro Wireless and Mojiva were also named as major players.

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News Over Wireless partners with multiple of the top ad networks to ensure that partners receive the highest fill rate possible.