November 1, 2010

Nielsen: Smartphones Now 28% of U.S. Cellphone Market

The Nielsen Company today reported that as of the third quarter of 2010, 28 percent of U.S. mobile subscribers now have smartphones, cellphones with operating systems resembling those of computers.

The growing popularity of smartphones like Apple’s iPhone, RIM’s BlackBerry devices and a variety of Google Android-based models on the market, has accelerated the adoption rate. Among those who acquired a new cellphone in the past six months, 41 percent opted for a smartphone over a standard feature phone, up from 35 percent last quarter.

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