This blog post on Mobile Marketer goes over reasons why brands should go beyond a mobile-optimized site and tie mobile to traditional marketing. Read more
One way that News Over Wireless enables this through the recently updated iPhone apps for local TV stations giving users Smart URLs when they share a link with friends. This Smart URL will detect if the recipient is on mobile or their computer and provide the appropriate link.
News Over Wireless also supports local and national mobile advertising efforts on mobile web and in the iPhone app.
