March 8, 2010

Understanding the Participatory News Consumer

The internet is now the third most-popular news platform, behind local and national television news and ahead of national print newspapers, local print newspapers and radio.

The internet and mobile technologies are at the center of the story of how people's relationship to news is changing. In today's new multi-platform media environment, news is becoming portable, personalized, and participatory:

  • Portable: 33% of cell phone owners now access news on their cell phones.
  • Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
  • Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
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