December 7, 2009

Yahoo predicts 'exponential' growth in mobile advertising

On December 3 at the Reuters Global Media Summit, Yahoo shared their expectations for "exponential" growth in mobile advertising.

"If you just look at the growth rates on mobile, they're incredible, they're extraordinary, but you have to just remember that they're starting with a small base," said Hilary Schneider, executive vice president of Yahoo North America.

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