Nielsen reports 11 million Americans viewed wireless video during Q4 2008, an increase of 9 percent from Q3. Video users spent an average of three hours and 42 minutes watching mobile TV per month which is a 2 percent increase compared to the previous quarter.
News Over Wireless (NOW) and its media partners currently offer mobile video to consumers through various channels.
- Mobile web sites
- Subscription applications (on-deck with major carriers)
- Video channels (Verizon V CAST and Sprint TV)
- iPhone apps
NOW also helps partners monetize mobile video by enabling pre-roll video opportunities.
Read more about Nielsen's findings
