June 8, 2009

Next Hot Trend: Local Mobile Advertising

Today, a MediaPost blog entry focused on a report from The Kelsey Group which forecasts local mobile ad revenue to surpass $3.1 billion by 2013. This is a considerable increase compared to the $160 million earned in 2008. Mobile search is expected to make up $2.3 billion of that total. The report shares that local ad revenue may dip in 2010 before climbing the next year.

According to the report, 54 million use mobile web. That number is expected to reach 95 million by 2013.

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