A new mobile marketing survey from Harris Interactive says that the demographic group most interested in receiving mobile advertising is mobile owners with children.
This group is interested in receiving opt-in alerts from brands, says the study, and the adults in households with children are also generally more "promotionally active" than others, meaning more likely to take part in marketing promotions like couponing, discounts and daily deals.
Those with children under 6-years old were the most receptive to this form of advertising, with 35% in favor of opt-in alerts that arrived via their mobile phone.
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