According to a survey conducted by mobile media company JiWire, over 50 percent of mobile users would gladly receive location-aware advertising. Approximately, 39 percent would enjoy a location-based coupon or two if it was sent to their handset and a modest 36 percent would look forward to ads from stores that are in their immediate vicinity. Surprisingly, these shopping-oriented location services ranked higher than reviews, check-ins, and status updating.
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