Based on survey data collected in December 2011 and January of this year, the share of adults age 18 and older who own either device nearly doubled, month-over-month, growing from 10 percent to 19 percent.
Showing posts with label Tablets. Show all posts
Showing posts with label Tablets. Show all posts
January 24, 2012
Tablet Market Doubled Over the Holidays
Sales of tablets and e-readers surged over the holiday period, and almost a fifth of U.S. adults now own one of the devices, according to research by the Pew Internet and American Life Project.
Based on survey data collected in December 2011 and January of this year, the share of adults age 18 and older who own either device nearly doubled, month-over-month, growing from 10 percent to 19 percent.
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Based on survey data collected in December 2011 and January of this year, the share of adults age 18 and older who own either device nearly doubled, month-over-month, growing from 10 percent to 19 percent.
December 21, 2011
Millennial: Kindle Fire Monthly Ad Impressions in the Hundreds of Millions
Momentum appears to be building for Amazon’s Kindle Fire. According to mobile ad network Millennial Media’s Mobile Mix report for November, ad impressions on the Kindle Fire have grown 19 percent each day since its launch in mid-November.
“We’re not just seeing millions of impressions, we’re seeing a monthly run rate of hundreds of millions of impressions,” Millennial Media said.
The company said the Kindle Fire’s growth has slightly outpaced that of the original iPad in early 2010, although it acknowledged that the $199 Fire is not only cheaper than the first iPad, but it also launched to a more mature tablet market.
Last week, Amazon said that for three straight weeks, customers purchased “well over 1 million Kindle devices per week.”
Gene Munster, an analyst for Piper Jaffray, said the number, which includes sales of both traditional Kindles and the new Kindle Fire, suggests that Amazon in on track to sell 10-12 million Kindle devices in the December quarter, instead of his initial estimate of 9 million (4 million Fires and 5 million traditional Kindles).
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“We’re not just seeing millions of impressions, we’re seeing a monthly run rate of hundreds of millions of impressions,” Millennial Media said.
The company said the Kindle Fire’s growth has slightly outpaced that of the original iPad in early 2010, although it acknowledged that the $199 Fire is not only cheaper than the first iPad, but it also launched to a more mature tablet market.
Last week, Amazon said that for three straight weeks, customers purchased “well over 1 million Kindle devices per week.”
Gene Munster, an analyst for Piper Jaffray, said the number, which includes sales of both traditional Kindles and the new Kindle Fire, suggests that Amazon in on track to sell 10-12 million Kindle devices in the December quarter, instead of his initial estimate of 9 million (4 million Fires and 5 million traditional Kindles).
Read more
November 8, 2011
Pew Research Center Talks Tablets
On October 25, Pew Research Center published a study surrounding tablets and how they will impact news consumption. According to Pew, 11 percent of U.S. adults own a tablet computer of some kind. More than half of those people get news on their tablet daily; however, a majority are not willing to pay for news content on these devices.
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