Yankee Group has published a new report, "The Mobile App Gold Rush Speeds Up," revealing paid app purchases are on the rise. Some of the factors include more smartphones, more app stores and more expensive apps. The result is nearly double the forecasted mobile app revenue this year--from $537 M to $1.6 B.
iPhone users and others AT&T customers currently rank No. 1 at downloading the most apps and generating the most revenue.
Other points from the Yankee Group report include:
>Nearly a third of all apps downloaded today are purchased, compared with just 18 percent a year ago.
>Average price per app is up. The overall average paid app costs $2.85, up from $1.99 a year ago.
>Apple iPhone users download 60 apps per year, three times the average, while AT&T users download 27 apps annually, or 42 percent more than average.
>T-Mobile and Android are a close second. T-Mobile, the closest thing to an Android pure play, comes in second for all carriers, with its users downloading more than 18 apps per year on average.
>Verizon has the most paid apps. Two-thirds of apps downloaded by Verizon users are paid, the most of any carrier.
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