In March, Google gave advertisers the ability to add a national phone number to the last line of mobile ad text for any existing or new campaigns. This feature will make it easier for end users to reach a business regardless of their location. iPhone, Android device, or Palm Pre users can click the phone number to call the business.
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Google is one of News Over Wireless' national advertising partners. NOW already supports click-to-call capabilities with many of its partners in their local advertising efforts.
