When the iPhone 4 becomes available on the Verizon Wireless network beginning Feb. 10, the desirability of handsets based on Google’s Android operating system will be tested, and Reseach In Motion’s BlackBerry devices are sure to take a hit. However, if it means consumers increase their usage of the mobile Web and applications, it will mean more downloads for content producers and more impressions for advertisers.
“It is a growth opportunity for Apple, giving it access to a major new market opportunity, a whole new set of demographics for the iPhone and the applications on the iOS platform,” said Ross Rubin, executive director of industry analysis and consumer technology at the NPD Group, New York. “That represents more potential advertising revenue and the potential for more app sales.”
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