They also shared some additional insight into ongoing smartphone competition. In the U.S., there is a three-way tie between Blackberry RIM, Apple’s IOS and Android OS.
Read more
February 2, 2011
Nielsen: Among Mobile Phone Users, Hispanics, Asians are Most-Likely Smartphone Owners in the U.S.
Nielsen has reported that as of December 2010, nearly a third (31 percent) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. Smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45 percent), Hispanics (45 percent) and African-Americans (33 percent). These populations also tend to skew younger. Only 27 percent of White mobile users reported owning a smartphone.
They also shared some additional insight into ongoing smartphone competition. In the U.S., there is a three-way tie between Blackberry RIM, Apple’s IOS and Android OS.
Read more
They also shared some additional insight into ongoing smartphone competition. In the U.S., there is a three-way tie between Blackberry RIM, Apple’s IOS and Android OS.
Read more
