Revenues from mobile advertisements running across Android smartphones on the Millennial Media network surpassed iPhone-only revenues for the first time in September 2010, the mobile ad network reports. Taken as a whole, all devices powered by Apple's iOS accounted for 46 percent of Millennial impressions last month, a 10 percent month-over-month increase, with Android at 29 percent (up 26 percent from August)--BlackBerry smartphones follow at 19 percent (up 10 percent month-over-month), trailed by Windows Mobile at 2 percent.
Smartphone impressions increased 7 percent month-over-month to account for 58 percent of total device impressions in September, Millennial states. Feature phones slipped 4 percent month-over-month to 29 percent, and connected devices made up the remaining 13 percent, led by the iPod Touch, iPad, Sony PSP and Sony PS3.
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