Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads "serve an important purpose," while an additional 25% stated they are getting accustomed to viewing mobile ads.
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October 11, 2010
Mobile Consumers See Value in Advertising
A recent study by mobile ad network InMobi and comScore uncovered some good news for marketers: Consumers are getting more comfortable with seeing ads on their mobile devices.
Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads "serve an important purpose," while an additional 25% stated they are getting accustomed to viewing mobile ads.
Read more
Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads "serve an important purpose," while an additional 25% stated they are getting accustomed to viewing mobile ads.
Read more
