Mobile application analytics company Flurry collected data from top iOS social networking and social gaming applications and found that in-app purchases — which encompass virtual good sales and app upgrades — are generating eight times the revenue of mobile advertisements.
Comparison data from Android devices is non-existent because the Android Market does not yet support in-app purchases, a potential huge shortcoming of Google’s mobile app store if the iOS data is reflective of app user interests. Apple, on the other hand, has allowed in-app purchases since the release of iPhone 3.0 OS in mid-2009.
News Over Wireless enables partners to offer in-app purchasing in their iPhone apps. Contact us for more info.
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