2D barcoding for mobile devices made headlines this week at events in New York and Barcelona.
During Fashion Week in New York designer Norma Kamali used 2D barcoding in her boutique to make for a more interactive shopping experience. Shoppers first had to download an app for their phone. Then they could snap a picture of the bar code on a specific item with their phone and receive videos, photos and press giving them the scoop on the design. Read more
Meanwhile, Barcelona was the host city for this year's Mobile World Congress event. Visa sponsored a contest for attendees first requiring them to download an application to read 2D bar codes. The conference information packet contained faux Visa gift cards and info on how to scan the bar code each day for the chance to win 50 euros. Read more
